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Salesforce Data Cloud helps companies unify customer data from various sources, gain insights into customer behavior, and deliver personalized experiences across channels. With Data Cloud, companies can create a single view of each customer by connecting data from CRM systems, email platforms, loyalty programs, and more.

Customer behaviors and expectations have been rapidly evolving in recent years. As we look ahead to next few years, several major trends will drastically transform how companies build relationships and interact with their customer base.

There are multiple options to create REST APIs to expose Salesforce data and processes, some of the popular ones being - Directly use Object APIs Use composite APIs: Tie multiple APIs together in one call.

The ease of creating developer or demo playgrounds in Salesforce has always been a big plus for the platform. The ability to spin up a new org in a matter of minutes and start building for demos or for production facilitates easier visualization of capabilities and help teams to be more hands on with their solutions.

Salesforce Lightning is great. We have a sophisticated UI for the Salesforce product in Lightning- Choose a wide-array of layouts and display graphical and text data Provide responsive UI for users on any device Enable layered security for data access and extend the business layer functionality well into the UI Make it easy to implement data-driven behaviour Lightning web components leverage the latest in web standards to provide a scaleable framework that can be well-supported in the foreseeable future.