Category: CRM
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Social Media Service - Yes, it works
I have been quite sceptical from the start about customer service through social media channels. Before you start: I do read tens of them success stories and how companies can become your friend and confidante through social media (that is my day job - I am a CRM guy). -
2015 Top CRM Vendors Loose Market Share (2 exceptions)
I pride myself in keeping touch with the CRM technologies, I hit a road block in some aspects since no one tracks CRM market share on a day to day basis. -
Proactive tech support - New frontier, or yet another gimmick?
PCWorld reports that Dell’s Tech support will act proactively to correct the problems with your PC or device – before the problem occurs. -
When should you create your own CRM system?
Age old question, this - “should I use a off-the-shelf product, or should I develop my own CRM system instead”. -
What the 'No App' world means to CRM?
Intercom has a post about how notification windows, and cards are changing what an app means, and how it will change in the near future . -
Make money grocery shopping. CRM from People
A weekly, or monthly visit to grocery store is part of life’s routine. It is also a routine to see how Coke, Lays, Colgate and other interesting stuff neatly arranged to catch your eye? -
What are you doing in CRM lately? Idea no. 6 is as old as me
You have the latest in sales tools, you already are tracking your customer’s social activities, you have a well-defined service process, and you are super focused on marketing your brand/product/service on every channel you can find. -
Oregon sues Oracle. Time for you to learn more lessons in IT.
The state of Oregon has sued Oracle for breach of contract. Read the complaint - at least the first 7 pages. -
Tune your CRM to be responsive (or be doomed)
Velocify conducted a secret study of how select (presumably popular) companies respond to sales leads from their websites . What Velocify did was quite simple - they just went to the company websites, navigated to the forms that clearly spelled out that the visitor is interested in company products/services, and waited for a return call, or email. -
Perils of early go-live
Most IT projects I have seen suffer from the low-estimate syndrome. I take full responsibility for projects I own and execute, since I behave like an idiot and be too aggressive when it is not required. -
What constitutes Customer Relationship Management?
Really. What constitutes CRM? If I can put it down in bullets, they would probably be: Know who your current and potential customer is (hitherto known simply as ‘customer’) Engage your customer and “manage” all touch points with customer Know what customer is telling you and about you directly and indirectly Know your own performance against your stated objectives regarding customer A few thoughts on why only four points are below. -
Custom CRM? You must be joking.
A not-so-recent question on Quora, custom crm vs non-custom crm, asked whether custom (=built from scratch) solutions for CRM are better than the standard products. -
You want Siebel, but what you get is Sales Cloud
I knew the situation with Siebel CRM was bad, we have seen all that before. But the full scale of importance for Siebel (or the lack of it) is apparent in a Google search. -
Automate simple tasks using Macro in Zoho CRM
We have seen what Zoho is before, and also have carried out the right automations in the past. Macros are a real good way of keeping automations simple, and empower the users to carry out their own tasks. -
Zoho CRM is functional and beautiful
Zoho CRM has been on the CRM scene for quite sometime now, and find mentions regularly in analyst reviews and findings.