Should You Choose Salesforce.com in 2021?

Salesforce is a leader in low-code platforms today, but what does that mean for developers? How do you do development in salesforce.com in 2021? Here a point of view.

We continue to see revolutionary developments in web technologies and that has a direct impact on how businesses work and use information in today’s world. Low code or no code tools enable organizations to focus on their business rather than code. To be fair, these developments are not exactly new, but the advent of the new web enable technology platforms to -

  1. Create magic by just using a browser
  2. Breakfree of high maintenance of a traditional desktop software
  3. Standardized web and secured at client-end by default (again, thanks to the browser ecosystem)
  4. Cater to multiple platforms with one code-base

Add to this the more recent developments being embraced by organizations, and you have a recipe for disruptive changes -

  1. Progressive web apps: Enable users to work offline
  2. Web assembly: Run any language through browser. Leverage client for heavy computational tasks
  3. Limited local file system support (supported in Chrome, will find its way to other browsers)

Low code / no code tools increasingly make use of these developments in the web to create a ecosystem that is -

  • easy to develop
  • super scaleable
  • easy to maintain
  • requires less expertise to create/maintain complex infrastructure, code and other technology platforms

Platforms like Salesforce push boundaries on what is possible with technologies for enterprise software, which traditionally has been slower to change and adapt.

Salesforce.com: A Safe Bet for Organizations

Salesforce.com has been championing the cause of low code platforms in the enterprise space for more than two decades now, and continues to innovate rapidly (either through its own platform or through acquisitions). Since the core of Salesforce.com has appealed to the enterprise organizations and C-suite, we could (almost) move to the new axiom..

“Nobody ever got fired for buying Salesforce.” – totally not original

Though salesforce.com derived it’s name from it’s CRM roots and continues to dominate the CRM space, it no longer stays limited to traditional CRM software.

  • Salesforce platform and industry products help companies manage end-to-end business processes
  • Salesforce Communities, and portal platform redefine what is possible in customer service and marketing
  • Tableau is far more than CRM analytics
  • Heroku makes working with salesforce and traditional technologies easier for enterprises
  • Quip and Slack make employee and customer collaboration easier and well integrated in the customer-focused processes

And.. here are a few real-world numbers that reflect the trend -

  • Cloud computing spending will accelerate and forecasted to grow 18.4% in 2021 as per Gartner. Expected market share is $304.9 billion
  • In the same report you can also see that the cloud computing spend makes up 9.1% of IT spending in 2020 and is expected to grow to ~14% in Y2021
  • Salesforce typically has ~25% revenue jumps

Salesforce.com for your Career

IT jobs follows market demand. A comparatively young, in-demand and rapidly changing software system is bound to have more work. Good pay is driven by availability of talent, availability of work with new and existing implementations, and the demand to adapt to innovations in the platform. Salesforce commands a good position in the enterprise job market and is expected to be very much in demand for the foreseeable future.

Salesforce careers are not narrow in spectrum though and there are quite a few options to choose from -

  1. Business-focused track and aspire to be an application administration, a business/functional-focused technology consultant
  2. Developer of customisations in an organization’s Salesforce implementation
  3. Developer of products built on top of salesforce.com platform
  4. Advance in technology track by focusing on application architecture, and/or system architecture
  5. Manage Salesforce projects and programs

You can do any or all of the above in Sales, Service, Marketing and more.

Also see-

Where to Get Started?

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