CRM

Is Siebel dead, or on the load road to nowhere? For some of the CRM enthusiasts this is a question long answered. If not already dead it is certainly on its way.

If you have been part of decision making process for CRM projects, you should have heard about RoI, or Return on Investment. All decision makers believe ROI for CRM is important, but do not get the teams to focus enough on that through the life cycle of projects.

CRM or Customer Relationship Management, simply put, is to manage customer information in a way that provides value to both the business/individual storing the information and to the customer whose information gets stored.