CRM

Most IT projects I have seen suffer from the low-estimate syndrome. I take full responsibility for projects I own and execute, since I behave like an idiot and be too aggressive when it is not required.

Really. What constitutes CRM? If I can put it down in bullets, they would probably be: Know who your current and potential customer is (hitherto known simply as ‘customer’) Engage your customer and “manage” all touch points with customer Know what customer is telling you and about you directly and indirectly Know your own performance against your stated objectives regarding customer A few thoughts on why only four points are below.

A not-so-recent question on Quora, custom crm vs non-custom crm, asked whether custom (=built from scratch) solutions for CRM are better than the standard products. The question kind of tried to answer itself by pointing to a comparison of custom vs.

I knew the situation with Siebel CRM was bad, we have seen all that before. But the full scale of importance for Siebel (or the lack of it) is apparent in a Google search.

We have seen what Zoho is before, and also have carried out the right automations in the past. Macros are a real good way of keeping automations simple, and empower the users to carry out their own tasks.

Zoho CRM has been on the CRM scene for quite sometime now, and find mentions regularly in analyst reviews and findings. Although I have tried it before, I did not come back impressed - Zoho CRM had limited feature set, was not extensible, and did not look or function well.

SoftwareAdvice has released a report on CRM software preferences from “5,279 interactions between Jan-Aug, 2013” with prospective CRM buyers. Does this cover all that CRM software buyers are looking for? Read on to find out more.

As most of us here in India understand, customer service is not on top of the list of any of the ‘mass’ service providers. The reason is simple - no matter how bad your service is, either there are no better alternatives, or the churn is so much that you simply do not care.

I don’t understand Twitter too well - even when it is being evaluated as a $31 billion company after the first day of trading in NYSE at $44.90. But, what got me excited was the way Twitter found its way of putting its customers (users) first.

HootSuite is today known as a social media management system. HootSuite is not quite new and is in existence since 2008. HootSuite has been long used for brand management across the social media by individuals and organizations.