CRM Technology

Yet another Oracle acquisition as it grapples in the cloud world is Compendium. While Oracle does what it does best (acquisitions, OOW and the works), Compendium provides content marketing services. It is slated to go along with Eloqua, the marketing cloud.

Who does not love playing a game (and better yet, win it)? This element of human psychology can make the more mundane jobs like effective usage of CRM system interesting - at least, that’s what gamification proponents will want us to believe.