Salesforce

Salesforce Consumer Goods Cloud transforms your sales strategy and optimize your operations for maximum efficiency. Designed specifically for consumer goods companies, this powerful CRM solution offers a wide range of features and capabilities that can transform the way you do business.

The Salesforce Winter ‘24 release is (almost?) in, and has a few interesting features for developers. This post is a quick summary of the features that I found interesting. Updates to Salesforce UI: Lightning Web Components etc.

Salesforce Data Cloud helps companies unify customer data from various sources, gain insights into customer behavior, and deliver personalized experiences across channels. With Data Cloud, companies can create a single view of each customer by connecting data from CRM systems, email platforms, loyalty programs, and more.

UAT or User Acceptance Testing is when your application gets tested by the subject matter experts and users. It is (one of the) last crucial steps to get your application put to real-world usage in production.

Salesforce.com does a good job of defining certification paths and encouraging people to become certified. Salesforce ecosystem is complex and there is something for everyone to do. Naturally, their certifications have evolved into different paths including -

Hello, everyone. Tough times are on, and I hope each of you is safe and doing ok considering the circumstances. Take care, people. Long pending updates #First order of business - I apologise for going away for so long.

Salesforce.com has been a successful CRM product, but has severely lacked one important aspect - focus on industry-specific solutions. Other CRM products (Siebel in particular, MS CRM to an extent and others) have boasted about hyper industry-specific functionality.

Trailhead is a learning platform introduced in the last year by Salesforce. And sure enough, Trailhead is getting its share of positive marketing through a variety of means. After all, we are talking about one of the coolest learning platforms for the largest CRM company.

Trailhead continues to amaze me. The courses are created in an exciting way to say the least. The set up of various trails, modules and projects, the use of language are just excellent.

CRM processes can become as complex as they come. You can get all kind of business rules, automation processes and validations driving user to go nuts, until she drops back to plain old email.